Radio advertising can help your business do more business! It's really quite simple - the more people you invite to do business with you, the more potential customers you'll attract.
If you have questions about how to implement an effective Radio Advertising campaign, call us at 800-746-8603 or send us an e-mail.
At amfm247, we're in business to help you do more business!
Frequently Asked Advertising Questions
We specialize in helping businesses grow through cost-effective targeted advertising. With the right audience, and enough frequency, your advertising dollars can provide a tangible return on investment. Our goal is to make your job easier by reaching enough of the right customers to positively impact your business. The secret formula for advertising success comes down to this: What you say times how many times you say it!
Below you'll find many of our most frequently asked questions. Scroll and search the list or if you cannot find what you are looking for, call us at (800) 746-8603 or e-mail us.
Should I advertise?
If you need to ward off increased competition or generate additional customers, then advertising is a necessity. Because you can't yell loud enough to let the entire world hear why they should do business with you, you need to select an advertising platform (radio, television, print, etc.).
When you advertise, you are buying an audience. We provide unique audiences so your advertising dollars are not wasted reaching people who are unlikely to do business with you, while focusing on those that will!
Is radio right for me?
If people who listen to radio do business with you, then radio is an option to explore… and 96% of us listen to radio every week.
If radio were invented today, it would be all the marketing rage. Why? Because we live in an on-the-go society, and unlike newspaper or television, radio is with us everywhere… in the car, in the office, and all over the house. Radio's mobility, intrusiveness and target ability makes it a cost-effective marketing platform for nearly any type of business.
How do I get started?
Research our Web site to answer your basic questions. Then, contact us so we can perform a custom marketing analysis for you. After answering a series of questions and telling us what you want to accomplish, we can inform you of appropriate promotions or provide you with a custom marketing plan.
I want to build my business, what do you suggest?
Be honest with your expectations and investment you're willing to make. Then call us to do a marketing analysis.
What's the best way to advertise?
Unless you're having a special event, continuous advertising yields the greatest long-term benefits. Not everyone needs your products or services today, so advertising for a month is a crapshoot. Reminding a large group of consumers who are most likely to do business with you about your unique selling position over and over is most beneficial. When any of our listeners need your product, our goal is to have your business in their top-of-mind recall.
How long does it take for advertising to begin working?
This depends on what you are selling and the offer you're making. Tell people to visit you for a free $20.00 bill, and you'll have a traffic jam outside your business. Otherwise, advertising is similar to pushing a car - it's tough at first, but the more you push, the easier it gets. Soon enough you can move the car along with minimum effort. Stick with your plan and you'll be provided a healthy return on investment.
Who makes my commercial?
We can produce your commercial, or we can suggest an outside production house.
Production is free for all our advertisers.
Our custom marketing plan advertisers receive agency quality production from our Advertising and PR affiliate, "Your Publicity Company", and advertisers receive professional standard production.
Our mission is to create top quality advertising that works for our client's custom marketing plan. How? By Listening to the client to find out what their true needs and goals are. Spending the time required to develop the right message to serve the client's needs.
Crafting creative ads that will make an impression in the mind of the listener.
Employing the highest quality voice talent and producers to turn words on paper into magic!
Our company is very aware that better tools make a better product. amfm247 uses only state-of-the-art digital production facilities. Is this overkill? We don't think so. We believe our clients deserve the best that we can give them, and it shows in our work.
What should I say in my commercial?
Ask yourself, “Why should someone do business with me?” Be specific. “What truly makes me a better choice than my competitors?” “What makes us special?” “What is our Unique Selling Position?” Take a look at your strengths versus your competitor's weaknesses that can result in taking business from them. Our goal is to grow your business by getting you your unfair share of the market's dollars from your competition. A completed marketing analysis can help us fine-tune your message to the right audience(s).
How much is commercial production?
At amfm247, both writing your ad and producing it are free. We provide standard voiceover production for all occasional advertisers and complete agency quality production.
How can I guarantee success?
After ensuring your business is in fine operating order, stick to a well-constructed advertising theme month after month. If you deliver your message consistently to the right people, your advertising will yield rewarding results.
I'm having an event, how should I advertise?
Heavy. We recommend fifteen to twenty commercials a day for a minimum of three days prior to an event or major sale. For Short Term Impact we recommend determining a budget and scheduling a minimum of 1 or 2 ads per hour from the time an event or sale starts scheduled backwards until you run out of money.
How does a buying cycle affect my business?
We all have needs that create buying cycles. As a business owner, you want the consumer to think of you when they need your goods or services. A specific listener may not need an attorney, dishwasher, new sidewalk, or retirement plan today. But, what about those who need these items next month… or next year? Create your business as a point-of-destination in the mind of the consumer. When they have forgotten about your competitor's ad minutes after they pass over it in print, you'll be there to TELL them your story, with consistency, day after day. That's how you createTop-of-Mind-Awareness and that's how to fight through a consumers buying cycle.
What is reach and frequency?
An advertising term that calculates how many people you'll touch with your commercial (reach) and how often they'll hear that message (frequency). Research shows if you can reach two-thirds of a radio stations audience 3.5 times each; your ad will break through and be heard. Contact us and we'll provide you the number of ads needed to achieve exceptional reach and frequency.
How and who do I contact for more advertising information?
See our contact page.
What are your payment terms/credit policies?
We accept cash, check or credit cards (MasterCard ands Visa). We are also pleased to extend payment terms with approved credit.
I tried radio once and it didn't work, why would it work this time?
Because we go through a regimented process including a marketing analysis, custom marketing plan and creative demo commercial. This process puts all the odds for success in your favor. Our Business Development Specialists are trained not to be good salespeople, but intelligent marketers. Suggesting a campaign that does not work is as unacceptable to us as it is to you.
What is Drive Time?
Morning drive is 6am to 10am, and afternoon drive is 3pm to 7pm. The other primary radio “day parts” are mid-day, 10am to 3pm and evenings, 7pm to midnight. Though drive-time rates are available, the most cost-effective rates are ROS (Run Of Station plan); where your commercial is heard equally in all four primary day parts, including drive times.
Should I advertise during nights and weekends?
It's not cost effective to “anchor” your commercials in drive time only. When our clients buy “BTA/ROS”, their commercials run equally in all day parts, including drive times.
Attacking a night and weekend audience is a great way to stretch a small advertising budget. Think we're kidding? Think of the hundreds of possible customers you could easily influence who work night and weekend shifts at hospitals and plants in our area and the hundreds who are running errands on the weekends. For just a small percentage of the number of people listening on the weekend drive through the parking lots of the area and imagine all those car radios turned on. Plus, there's less advertising in the evening and weekends, which means your commercial will be noticed even more than usual.
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