How to Write an Effective Press Release in One Hour or Less
The purpose of this informtion is to outline the basic steps and instructions for writing a press release quickly. Writers that follow these simple rules should be able to write an effective press release in an hour or less.
The whole writing process starts with the headline. The headline is a single sentence statement that announces what the news is. Companies, organizations or individuals have thousands of opportunities to announce news. A company's news can be a new product or service, new feature, new website, new office location, new employee, new award... The headline should be 100 characters or less including spaces.
Body of Press Release:
The body of the press release expands on the "Who, What, When, Where, How and Why" of the announcement or news. The details in a press release should be limited to the "facts" about the announcement or news. Opinion, fluff or hype is not appropriate. Statements about how the product or service is the most amazing innovation ever invented should not be included. It is important that readers form this opinion by themselves by reading the details (facts) in the press release.
Important Press Release Writing Tips:
Press releases should always be written in third person.
Remember that the purpose of your press release is to announce your news, not sell.
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